Our well know commercial vehicle dealer client based in Pretoria is looking to employ an experienced Dealer Principal.

This position is regarded as a key senior management role and it would be expected that the individual will properly manage the Dealership and ensure its profitability.

Reporting to the Franchise Director, the Dealer Principal is fully responsible for the management of the Dealership, which includes:


  • Ability to deliver bottom line results while ensuring compliance to company policies and corporate governance
  • Ability to develop and implement strategies for growth
  • Ability to make sound business decisions
  • Ability to apply modern business methods
  • Ability to ensure maximum efficiency and profitability in all departments
  • Ability to create a customer centric environment and maximize customer service levels
  • Ability to control cash flow, stock and assets at a level commensurate with profit requirements and satisfactory return on investment
  • Ability to manage risk and ensure audit requirement compliance
  • Ability to ensure dealer compliance to franchise standards and target requirements
  • Ability to create a high performance culture and climate in the dealership
  • Strong ability to attract, motivate and retain talent
  • Ability to develop and encourage strong working relationships at all levels in the business
  • Ability to work under pressure
  • Ability to work both in a team and independently
  • Ensure that all assets of the Company are properly secured
  • Monitor the market position consistently, and the sales versus manufacturer’s targets
  • Monitor the sales versus NAAMSA, the  competitors’ sales and market activity, and compare the performance against the previous year
  • Forecast peaks sales criteria to maximize stock levels
  • Review all pricing policies, sales discounts, fleet discounts, parts pricing, and labour rates
  • Ensure that stock levels are kept at required levels and forecast for the future
  • Monitor the ageing of stocks and effect adjustments to keep in place
  • Compare CSI against the previous year, the previous month, dealer category and national standards
  • Motivate staff handling CATI
  • Educate and train frontline staff on CSI
  • Ensure all staff are aware of our CSI position as and when figures become available
  • Generate research into Customer Satisfaction requirements for improvement


  • Matric
  • Post Graduate Diploma in Business Management
  • Five years’ experience as a Dealer Principal in a Commercial Dealership


  • Valid Driver’s License
  • Clear Criminal Record
  • Basic business and financial acumen
  • Sound knowledge of manufacturer requirements.
  • Knowledge of governance and compliance regulations and requirements
  • Fully computer literate
  • Excellent communication and customer service skills
  • Sound understanding of sales, service and parts
  • Good administrative skills