Brand Marketing Manager

Posted 4 years ago

Our well established automotive distributor client based in JHB North currently holds a vacancy for an experienced Brand & Marketing Manager.

Age Group between 45-50 years and must have experience in either Toyota, Honda, Nissan, Kia or Hyundai Brands

Salary 70k – 80k depending on experience.

Company car, cell phone allowance, medical aid, pension fund and incentives.

The successful candidate reporting to the Managing Director will be responsible for managing a team of 7 employees.

Job Description
• Develop strategies to increase revenue and profit through strong retail promotions in accordance with a growth plan
• Formulate retailer policies in compliance with legal and manufacturer guidelines
• Generate enthusiasm for the promotion(s) and communicate strongly to both dealers and consumers to drive engagement around the promotion.

Minimum Requirements:
• Bachelor’s Degree in Marketing, Communications or relevant field
• 3-5 years working knowledge in a same or similar position
• Previous track record of strong automotive retail execution
• Previous exposure to running retail promos & campaigns

Key abilities:
• Provide strong retail intelligence
• Ability to manage interpersonal relationships
• Business and Results orientated mindset, including analytical and critical thinking, diagnostic information gathering and analysis
• Application of business objectives into actions within the retail space
• Flexible and open to new perspectives and innovations around retail
• Strong report writing ability – retail performance reports on metrics including lead generation platform, lead count, sales uplift, and lead to conversion rate.

Key objectives:
• Develop retail strategies to increase revenue and volume in accordance with the OEM growth plan
• Develop, forecast and revise retail promotion plans; determine where improvements can be made and develop action plans in order to achieve ongoing retailer objectives
• Increase market penetration through effective planned marketing and sales promotions to support business growth
• Oversee the implementation of these marketing and promotional activities (including agency liaison for creation and execution of marketing collateral and supporting Point of Sale material in conjunction with OEM Marketing team) and monitor their success through the Business Development Managers and through one-on-one communication with dealers, banks and/or any joint partner efforts
• Formulate retail executions in compliance with legal (CPA) and importer guidelines
• Ensure adherence to brand operating policies and guidelines, including retail/dealer and wholesale/importer standards
• Ensure all retail/dealer employees and dealer contractors operate within the law at all times
• Review pricing/discounting policies of the importer and of competitors regularly
• Develop and maintain relationships with all key stakeholders including dealer groups, brand representatives, OEM as the principal and the local banks
• Control the retail advertising budget to ensure high impact with a min return of 10:1
• Monitor and report on lead performance, and any other key metrics to plan ongoing improvements and allow corrective action to be taken
• Set profit objectives within a specific time scale
• Determine the reason for budget variances, including overruns and underages
• Maintain effective control of expenses in line with budget objectives
• Ensure focus on customer satisfaction and process excellence within the defined retail executions

Behavioural Competencies:
• Client Focus
• Improvement Orientation
• Interpersonal Effectiveness
• Judgement
• Persistence and Tenacity
• Personal Courage
• Planning and Organising
• Results Orientation

Technical Competencies:
• Marketing and Promotions
• Marketing Management
• Marketing strategy development and implementation
• Operational Planning
• Presentation Skills
• Organisational excellence and productivity culture
• Retail Product and/or service knowledge
• Technical Learning
• Uphold Ethics and Values

N.B. (Only candidates that meet the criteria will be shortlisted and contacted)

N.B. (Only candidates with Automotive Industry experience will be considered and contacted for this position)

 

 

 

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