• To ensure maximum efficiency and profitability of the Company whilst giving customer satisfaction.

• To formulate and administer Company policy.

• To control cash flow, stocks and assets at a level commensurate with profit requirements and satisfactory return on investment.

• To maximise Company profitability through the sale of vehicles, associated products, parts and labour.

3.1 Improved Profitability:-

• To ensure all departments achieve profit margins as per their objectives.

• To ensure Company attains an overall net profit as per budgets.

• To continually monitor the financial situation on a daily/weekly basis to achieve financial objectives.

• To examine all accounts, operating controls and composite figures to initiate improvement or corrective action where required.

• To ensure high level of contact with the bank, ensuring good cash flow, overdraft and loan facilities as necessary.

• To forecast peak sales criteria and cash requirements.

• To monitor and control availability of vehicle and parts stock in line with customer demand and projected sales.

• To maintain and where possible increase market penetration to meet company objectives.

• To improve stock turnover ratios, reduce stock holding value and increase sales to meet company objectives.

3.2 Customer Service and Satisfaction:-

• To maintain a high level of customer satisfaction whilst maximising profits.

• To improve the quality of customer service and retention by enhanced facilities, improved technical skills resulting in lower cost of ownership and improved marketing methods.

• To ensure high standards of quality and workmanship.

3.3 Cost Control:-

• To maintain effective control of expenses in line with budget objectives.

• To carry out monthly examination of management accounts.

• To ensure maximum cost effective stock turnover ratios.

• To ensure all customer invoices have been prepared and submitted.

• To examine daily/weekly/monthly debtor situation ensuring collection of outstandings.

• To analyse all training requirements and related costs to provide a satisfactory staff training and development programme to assure effective staff and provide job satisfaction.

4. LIMITS OF AUTHORITY

4.1 Capital Expenditure:-

• Limited only by resources

4.2 Personnel:-

• Ultimate authority in recruitment and dismissal of Staff.

4.3 Operational:-

• Authorised to operate the Company to meet shareholders’ requirements and expectations.

5. MAIN JOB FUNCTIONS

5.1 Staff:-

• To establish and agree labour and staff requirements with directors and line management.

• To ensure training needs are met and accurate records kept to maximise possible grants.

• To operate staff performance appraisal system and ensure action taken on results.

• To establish and review operation of salary scales and incentive schemes.

5.2 Administration:-

• To ensure that the Company is operated correctly within the law.

• To review all departmental activities and reporting systems.

• To ensure Company operates incentive schemes in line with Manufacturers’ recommendations.

• To ensure that adequate safety and security measures have been installed to protect Company personnel and property.

5.3 Communications:-

• To maintain good liaison with directors and line managers.

• To ensure direct liaison with manufacturers, professional bodies, suppliers, statutory representatives and all other contacts.

5.4 Marketing:-

• To plan and oversee the completion of sales campaigns, advertising and promotional activities and to ensure their cost-effectiveness.

• To instigate research into customer satisfaction and requirements for improvement.

5.5 Finance:-

• To keep financial structure of the Company under constant review.

• To review all pricing policies, sales discounts, fleet discounts, parts pricing and labour rates.

• To monitor Labour Performance against known standards.

• Knowledge and experience of the retail motor industry of the highest level.

• Skills, experience and knowledge of modern business methods and controls.